Who we are


Our story begins six years ago, when we decided, on our daughter's third birthday, to design toys that would stimulate her creativity, her ability to concentrate and her spatial intelligence.


  • We are a family of four, where the product designer is Sebastián Báez (Father), an architect with a Master's degree in advanced architectural design. His research has focused on creating objects that children can use to build their own spaces.
  • Kendy Vargas , Growth Marketing Strategist (Madre) , is responsible for the brand's positioning and growth.
  • Emma (daughter) is now 9 years old and has become an essential pillar in the design of new toys, as she has grown alongside the brand.
  • Matías (Son) is 4 years old and his most significant mission is to play.

We foster family connection.

We understand that modern life is made up of diverse families , but there's always one common thread: love. Our purpose is to create objects that foster creativity and help establish lasting family connections.

Designs to promote connection and fun play.

Minimalist design and basic colors have been fundamental in the evolution of design styles.

The timeless aesthetic of these toys makes them options that respect both children's creativity and home decor.

Future-oriented game

Investing in children's future: A percentage of profits will go to foundations that promote safe child-rearing .

We are an authentic brand for diverse families.